Wasatch Front 100 (aka Wasatch 100) is an ultramarathon race in Utah. Being a small organization ran by volunteers, the race doesn't have any set branding. Thus, there is no consistent marketing year over year, and the image is redone each year by a different person. By creating a brand board, the crews can streamline their marketing efforts, saving precious money and time. The magazine spread will be a nice feature in magazines such as Ultra Running and Trail Runner magazines and bring sponsorship, generate interest, and inspire new generations of ultra runners.
Brand Board
Final Comps and Sketches
Visual Research
