Stromfeld is a fictional athletic fashion brand who needed a marketing mailer for their upcoming fashion show. The original design in 2019 was a low-budget black & white version using a hand drawn photo indication and one color. For the 2023 version, color was added, along with a high impact photograph. Client wanted to keep their slogan, "Sizzle, Dazzle, Wow!" and their black logo in both designs on the fronts and backs. The color scheme was pulled from the image on the card front to tie the back together and create visual interest.
Final Stromfeld Color Post Card Mockup
Color Post Card Front
Color Post Card Back
Original Stromfeld B&W Post Card Mockup
B&W Post Card with Photo Indication
B&W Post Card Back
Initial Front Sketches
Initial Front Sketches
Initial Back Sketches
Initial Back Sketches
Tight Thumbnails Front
Tight Thumbnails Back
Initial Comps Front
Initial comps Back
Final Hand Comp Front
Final Hand Comp Back
Final Printed Comp with Notes Front
