Expressions Tattoo Campaign

Expressions Tattoo is looking to expand into the Australian market this year. They initially asked for a billboard to establish the brand as trustworthy and locally-trusted, with "Australian-looking" design elements. What stood out in my research was the Aboriginal dream art, with flowing dotted lines and simple imagery of kangaroos, koalas, and boomerangs. They were so pleased with how the billboard was received, they requested a full campaign with a poster, flyer, and postcard design.