Earth Energy is a new natural energy drink on the market looking to increase their brand awareness to health-conscious and environmentally-conscious young adults, ages 18-35. I was asked to create a campaign consisting of a label for their glass bottles, a print ad, and a Snapchat ad. I first created a logo and color scheme, based on the colors of a sunset then chose a clean and simple typography, and imagery based on the Earth's energy itself - its magnetic field.
Bottle Label
Print Ad
Snapchat Ad
