Alta Ski Lodge is a world-class resort boasting the greatest snow on Earth. They're also known to have world-class wildflowers growing in Albion Basin, and they are looking to promote their warm weather activities to those wanting to experience Alta in the off-season. This social media ad is a short, simple answer to their marketing needs, and can be promoted on various social media banner platforms, and even digital billboards. I created a new floral logo to nod to the snowflake logo, and edited the graphics in Adobe After Effects.
This project is a case study of a real brand. Alta did not request this campaign, and I do not own any of the logos created by the Alta Ski Resort team.
Initial Storyboarding
Brand Research
